Isn’t technology wonderful? In seconds, you can Google just about any type of information your heart desires. Want to know where the closest Chinese restaurant is, let me just check the Urban Spoon app on my phone. Want to tell your friends about the latest movie you just saw, post it on your Facebook page. Yes, these digital devices have provided a whole new way of life for society. But is it for the better? Not necessarily.
As marketers, we vie for the attention of our customers all the time to capture marketshare. Now we compete against another major distraction… digital technology. Let’s face it, we all are distracted by something – TV, our kids, work, and yes, our mobile smart phones. I for one am just as taken with my iPhone and iPad as the next person. I love … Read More